Owning and knowing are concepts that are generally classified separately, the former associated with law and property with the latter falling within the remit of science and research. In this video, Annapurna Mamidipudi explores the ways in which artisanal production undermines this separation—one that creates a world in which knowledge can be almost exclusively owned only as property. Yet, as Mamidipudi highlights, artisanal knowledge is owned not just as property but also as culture, ritual, and secret. If we incorporate "knowledge" into "ownership," she argues, it becomes much more difficult to ignore problematic realities about how our goods are produced and at what environmental cost. Her research shows that enhanced collaboration between artisanal producers and experts from other fields can yield significant results around sustainability and beyond.